Department of Visual Communication

The department was started in the year 2007 under the self-finance stream with 16 students. The department offers 3 years Undergraduate programme of Bsc Visual Communication. Art and Design are the main focus of the syllabi. Besides designing, we also give importance to Photography, TV production, Paintings and Animation. Animation includes 2D and 3D using software like 3d Studio Max, Flash. We have advanced infrastructure with well-equipped labs having equipment worth of Rs 50,65,000 (approximately). Now we have total 114 students in the department.

Vision

Creating creative heads for the new media

Orienting towards New Media
Providing a theoretical knowledge base
Imparting an efficient hands on training
Developing artistic abilities
Providing advanced software training on Animation
Introducing the processes involved in the Digital Portfolio Development
Providing an entry platform for higher studies on Media related courses
Building the aptitude for Media Research
Enhancing the employability of the students by developing their aptitude, personality and skill
Kindling a desire for self-employment

Mission

To inspire, prepare and empower students to succeed in a changing world
To help in developing students’ knowledge, skills and abilities needed to enter or progress within the work force, and to adapt and thrive in our increasingly diverse and ever-changing world.
To sharpen their creative capacities so as to enable them to become recognized media professionals

Teaching Methods

Lecture Method
Using Laptop and LCD
Practical training in handling still and video cameras
Teaching using shooting floor, edit suit and audio dubbing unit
Visit to arts exhibition and seminars.

Staff Profile

Ms. B. Chandrakantha, M.Sc , M.Phil.,
N. Veni, MFA
Mrs.B. Sri Sowmya, M.A.(Broadcast Communication)
Mrs. R. Suganya Varma, M.A (Mass Communication)

Infrastructure

The department has 5 well equipped labs and fully ventilated classrooms with comfortable seats and smart boards.

Multimedia Lab
Drawing Lab
Photography Lab
Television Production Lab
Editing Lab
Audio Studio
Preview theatre

The labs have the following facilities:

The multimedia lab has the latest software which are used in the designing industry.
The excellent lighting set up is provided in the drawing lab for understanding the light and shades of still life.
In the photography lab, the eminent green and blue matte setups are kept for commercial photography.
The advanced lighting systems allow the students to experiment for both film and TV in the TVP lab
We have a well-equipped acoustic Audio system with the latest technical equipment to do Radio production, Dubbing and sound mixing for TVP.
We have well-constructed preview theatre with Home theatre audio systems and air conditioned surroundings.

Skill Based Course

We are providing 2 skill based courses. Content Writing is the skill based paper for the students studying in the 4^thSemester. The subject helps the students to write content for various media like TV, Radio, Documentary and Ads.

Our students study computing skill paper in their VI th semester. The students have to prepare a power point presentation on the topic related to their subjects. Each student has to submit one DVD consisting their PPT.

Students’ Strength

S.no.	Batch	Strength
1.	2014-2017	40
2.	2015-2018	39
3.	2016-2019	36
Total		115

Curriculum

S.no	Subject	Job Opportunities
1.	Graphic Design I & Drawing I	Commercial Artist, Drawing Teacher, Storyboard artist, Caricature Artist.
2.	Computer Graphics	Graphic Designer
3.	Publication Design	Photo Editor, Newspaper or magazine designer,
4.	Web Design	Web Designers, UIUX Designer
5.	Photography	Photographer
6.	Film Appreciation	Film Critic
7.	3d Animation	Animator, 3 D designer
8.	Media Campaign	Public Relational Officer, Adveriser, media Planner
9	Radio Production and TVP	Director, Script Writer, Content Writer, Costume Designer, Anchor
10	Advertising	Client servicing, copy writer, Advertiser, Account planning

News Tabloid

We are publishing news tabloid “Vaishnav Pulze” every year. Our students write news about the happenings in the college, edit the news with the help of concerned staff and design the paper. Other department students can also contribute in cartoon section and complaint section.

Association Activities

The department has conducted the association activities in the name of ‘Vaish-Ani-Fest’ and ‘Visual Karishma’till 2010. In 2010, the department has renamed the association as ‘Mediji Fiesta’- media festival and ‘Ciencia Visuelle’-the science of visuals. Still, the department conducts the association with the same name. Mediji Fiesta is usually the seminar or symposium by the eminent media persons. Ciencia Visuelle is the workshop or exhibition or film screening for the other colleges or other department students.

Guest Lectures/ Seminar 2015-2016

Year	Association	Date	Details Of Resource Person	Topic
2015-2016	Mediji Fiesta	29^th December	Mr.Whicky, RJ, Suryan FM	Techniques in handling Radio Shows
		2^nd February	Mr.Rizwan, the Deputy Director of Chennai International Short Film Festival	Silver Jubilee to just a silver screen
			Mr.Vishal and Mr.Pradeep, the photographers of “DREAM WOODS”,	Beyond the camera
	Ciencia Visuelle	3^rd February	-	GRAVITY and 12 YEARS OF SLAVE-Movies were screened

Internship

Students must undergo internship of about 120 hours in fields relevant to the subjects studied in the last three semesters. Our students have done internship in various media houses like TV channels, Radio stations, Newspapers, Advertising Agencies, Production houses, Multimedia Institutes Animation studios and Modelling studios etc.

The following are the name of the media houses that our students have done internship for every semester:

Certificate Course

In 2012, we offered a certificate course for Web Designing at the cost of Rs 2000. The course aimed to improve the creativity and designing skills of the students. We gave hand on training on

Developing a web layout
Independent web page
Button Creation
Links

Radio Jockey (RJ) is the certificate course designed for 30 hours at free of cost. We give hand on training on

· Rj

· News reporting and News Reading

· Exposure on Live shows

· Field Reporting

· PSA (Public service Announcement)

· Interview

The aim of the course is to improve the communication and listening skills through Radio programming and to encourage students to take freelance job in Radio Industry

Out Reach Activities

Every year our students attend Chennai International Film Festival (CIFF) and Chennai International Short Film Festival (CISFF)

We are conducting RJ certificate course for the entire department in the college. Nearly, 23 students have joined. This is to improve the communication and listening skills through radio programming. It is also to encourage students to take freelance job in Radio industry.
Students are put up for practical training in Thendral community Radio and have done awareness programme like Dengue, Hand wash etc.
Our students of I viscom participated in wall painting on behalf of cleanliness initiated by Agaram Foundation. For the project title “Yaathoom Oore”, the students painted on the walls at Central Railway Station.
Our Ist year students participated as a student reporter in a press meet conducted by Election commission. They took the interview of the election commissioner Mr.Rajesh Lakhani, Tamil Nadu Congress president Mr.Elangovan, BJP State leader Dr.Tamilisai Soundarapandiyan for the newspaper Dinakaran.

Collaboration

In association with NGO “Namma ooru Foundation”, the department has participated in community service for Audio Digitilization. Our students convert the lessons of State Board from Std 1to Std 10 into slides and give voice over for the slides. This project is to help the first generation students to study the lessons in depth and clarity.
In association with “Naladhaana, a NGO, our final year students participated in a street play in community to give awareness on hygiene.
In association with “Nalandhana Thendral FM”, our final year students gave voice over for the PSA programme about family planning and Hand wash awareness which won the 1^st prize from UNICEF.